nirma washing powder fluorescent powder definition of mass

Rural Marketing Strategies in India: Product, Pricing ...- nirma washing powder fluorescent powder definition of mass ,Oct 23, 2020·The concept has been implemented by a few firms in tapping the rural markets. Example- Nirma detergent powder, over a period of ten years has become the largest selling brand in rural India. The success of Nirma is due to affordable price, medium quality, availability at village shops and use of rural specific mass media. Rural Marketing ...Plastics Standards - ASTM InternationalASTM standard test methods, and specifications relating to plastics, their raw materials, components, and compounding ingredients, finished products made from plastics such as sheets, rods, tubes, pipes, cellular materials, and molded or fabricated articles.

BBA – II Year

Eg. NIRMA – The brand icon of the young girl has adorned the package of Nirma washing powder. The jingle has become one of the enduring times in Indian advertising. Q.2 What are some fundamental marketing concept? Ans.: The various fundamental concepts are :- (1) Exchange Concept : The Exchange concept holds that the exchange

Laundry detergent - Wikipedia

Laundry detergent, or washing powder, is a type of detergent (cleaning agent) used for cleaning laundry.Laundry detergent is manufactured in powder and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value, powdered detergents are sold twice as much compared to liquids in terms of volume.

Sigma-Aldrich: Analytical, Biology, Chemistry & Materials ...

Sigma-Aldrich: Analytical, Biology, Chemistry & Materials ...

Washing Soap and Washing Powder (Nirma Type)

Washing Soap and Washing Powder (Nirma Type) ... The important uses of washing cake and powder are in hand soaps, shampoo, cosmetics, cleaning and degreasing of metals, washing and treatment of food etc. Soaps and detergents constitute important item of washing material of mass consumption. This industry in the country is more than 100 years old.

What is incineration? | Incineration Facts - Inciner8

Oct 06, 2017·Part of the mass of the original rubbish is converted into carbon dioxide and released into the atmosphere. But this pollution may beat the alternative. If the same volume of waste were tossed into landfills, eventual emissions of methane, a more powerful greenhouse gas, would be …

Paint Standards and Related Coating Standards

ASTM's paint and related coating standards are instrumental in specifying and evaluating the physical and chemical properties of various paints and coatings that are applied to certain bulk materials to improve their surface properties.

What is powder coating and how does it work?

The penultimate operation of powder coating is the curing or cross-linking of the powder coating onto the workpiece surface. It takes place in an oven or dryer. The baking temperatures for powder coating are usually between 140 and 200°C. Theoretically temperatures between 110 and 250°C are possible.

Cleaning ability of Washing Powders - ...

Watching the washing powder advertisements, I have often wondered which really is the best washing powder, in terms of solely the cleaning action I researched and found that the cleaning ability is a function of the surface tension and that washing powders contain surfactants or detergents like Sodium Lauryl Sulphate (LAS) that lower the ...

Nirma - Wikipedia

Nirma is a group of companies based in the city of Ahmedabad in Gujarat, India that manufactures products ranging from Cements, cosmetics, soaps, detergents, salt, soda ash, LAB and Injectables. Karsanbhai Patel, an entrepreneur and philanthropist of Gujarat, started Nirma as a one-man operation.Today Nirma has over 25,000 employees and a turnover of over ₹20500 crore

Hul’s Marketing Strategy for Nirma | Case Study Template

Nirma was introduced at a price that attracted the cost-conscious Indian consumer. Prior to 1988, Wheel had existed, for about a decade, in the bar form before it was launched as a powder. In its new avatar, the principal task of Wheel was to arrest the growth of Nirma and …


The required dose of powder is taken in the container of the insufflator and with the bulb a pressure is given to force the powder through the nozzle. Storage : With moisture the nozzle of the insufflator may get choked hence., the powder must be kept in a dry place and in a well closed container.

How laundry detergent is made - material, manufacture ...

The first soaps were manufactured in ancient times through a variety of methods, most commonly by boiling fats and ashes. Archeologists excavating sites in ancient Babylon have found evidence indicating that such soaps were used as far back as 2800 B.C. By the second century A.D., the Romans were regularly making soap, which they had probably begun to produce even earlier.

Factors Impacting NIRMA Marketing : A Success and Failure ...

Dec 28, 2015·In the fabric care category, Nirma has three products for the lower-end market - Nirma yellow washing powder, Nirma detergent cake targeted at lower income consumers and in the mid-priced segment, and the super Nirma washing powder, which successfully debunked the myth that high quality products had to be high-priced.

Encapsulation technologies A general overview

Powder properties: Water content, water activity (aw) and water sorption isotherm: • control of biological and chemical reactions • limitation of water uptake and enhancement of shelf-life Volumetric mass density (He pycnometry): • control of sedimentation or creaming of microparticles or microcapsules

Information about Soaps and Detergents | Healthy Cleaning 101

Powder detergents are produced by spray drying, agglomeration, dry mixing or combinations of these methods. In the spray drying process, dry and liquid ingredients are first combined into a slurry, or thick suspension, in a tank called a crutcher (1).

Pulp Density - an overview | ScienceDirect Topics

Figure 6.12 shows measured pulp density profiles in an industrial thickener operating normally and in an overloaded condition. The measured profile during normal operation agrees with that expected in an ideal thickener and the gradual increase in the pulp concentration between the lower conjugate concentrate C M and the discharge concentration C D is clearly evident.

Product Branding, Packaging and Labelling

Powder was priced high and the cake low. The entry of Nirma changed this. Nirma is a detergent powder but was priced at almost one third of the leading competitors which changed the whole complex of the market. Nirma became Rs. 5 billion brand and in the process redefined the market. The consumers from high price segment migrated to low price ...

The impact of raw material properties and process ...

Aug 01, 2019·The appearance of detergent powder plays an important role in consumer perception of powder effectiveness for cleaning applications. In this study, we investigated the influence of numerous formulation and processing conditions on product discoloration. Product color was scrutinized using the L*a*b* color space, and in particular, L* and b ...

Bulk Material Density Guide | Hapman | Ideas That Move

You need to know bulk density to work with any powder or bulk solid. This guide listing thousands of materials is meant as a reference tool to assist you in designing your production system. Because the bulk density of a substance varies greatly depending on how the material has been handled, the information contained in this reference tool ...

Hazardous Materials Descriptions and Codes

Aluminum powder, uncoated 1396 Aluminum resinate 2715 Aluminum silicon powder, uncoated 1398 Aluminum smelting by-products or Aluminum remelting by-products 3170 Amatols, see Explosives, blasting, type B Amine, flammable, corrosive, n.o.s. or Polyamines, flammable, corrosive, n.o.s 2733

Encapsulation technologies A general overview

Powder properties: Water content, water activity (aw) and water sorption isotherm: • control of biological and chemical reactions • limitation of water uptake and enhancement of shelf-life Volumetric mass density (He pycnometry): • control of sedimentation or creaming of microparticles or microcapsules

(PDF) supercritical fluids and its applications

P-V curve [3] At critical point the properties of both the phases become equal and it exists as a single continuous phase. This is demonstrated by a P-V curve in the figure.

Product Mix and Product Line Decisions - IIBM LMS

For example, for quite some time, Nirma had only a single detergent brand and subsequently added a new product line by introducing a bathing soap. HLL realized the serious threat from Nirma washing powder and introduced cheaper versions of detergents.

Concrete Efflorescence - Causes, Removal & Prevention ...

Oct 23, 2020·Helpful mix design factors include ordering a well graded a mix from the ready mix producer. The advantage gained from a well graded mix design is the reduction of the weakest part of concrete, the cement paste (cement and water), making for a denser concrete than with a standard mix.